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VML
VML is a leading creative company that combines brand experience, customer experience and commerce to create connected brands and drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, Adfest has ranked VML as the #3 Network of the Year, and clinching #2 Network of the Year and #2 Agency of the Year at Spikes Asia.
As the world’s most advanced and largest creative company, VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
Locally in Malaysia, the office is located at Kuala Lumpur with approximately 250 talent strong with capabilities across disciplines. The agency is a business partner to global and local brands such as Telekom Malaysia, Maybank, CIMB Bank, Proton, KFC, Caltex, The Coca-Cola Company and British American Tobacco.
VML MALAYSIA
SUPERPOWERS /
Brand Experience (BX)
We create culture-shaping brands that connect emotionally and drive growth for our client partners. Our Brand Experience (BX) practice is all about driving desire for brands - across categories, channels and audiences. We don’t just create results. We create love.
Consumer Experience (CX)
Inspiring innovation, growth, and customer loyalty through connected experiences. We’re all wired for connection. It’s a core human need that promotes our happiness, health, and well-being. It’s how we feel seen, heard and valued. And it’s at the heart of how we deliver meaningful CX at VML. Our global practice is recognized by Forrester as one of the top CX strategy consulting practices, with deep expertise in data, strategy, content, and technology.
Commerce (CO)
A practice focused on driving conversion and sales through creativity, consulting and technology enablement. VML Commerce powers commerce excellence, transforming moments of transaction to experiences that drive growth across all channels, including online retail, marketplaces, D2C, social, in-store and B2B. Our end-to-end offering is driven by creativity and technology, a seamless combination of brand experience and customer experience, with conversion at the core.
Enterprise Solutions (ES)
Transforming companies using technology, data, and AI solutions across the complex customer ecosystem. VML Enterprise Solutions brings together all of our technology and data groups to form a single operating unit that services complex business challenges using the agency’s combined consulting, data, technology, and innovation capabilities. VML Enterprise Solutions integrates deep technology services capability into VML’s core practices of Brand Experience, Commerce, and Customer Experience. The offering will also be direct to clients with best-in-class global scale in consulting, engineering, data, scaled automation and platform delivery.
EXPERIENCE SPOTLIGHT /
Transforming the online ordering experience.
Preserving and celebrating Malaysia's cultural heritage.
A Malaysia Day musical composition created by the faces of Malaysians.
Bringing out the brand’s legacy as Malaysia’s first automotive producer through a story.
Malaysia
From dial up to digital age, Telekom Malaysia (TM), a backbone of the nation's telecommunications, has been around for almost 40 years.
However, the brand has been plagued with the perception of being outdated and aging, and this perception needed to be shattered to stay relevant in today's generation. To break the "dated" perception, TM needed to reframe its brand to be seen as progressive and innovative, catering to the needs of today's evolving tech landscape.
To celebrate the diversity of our nation, we reached out to individual Malaysians and created a campaign called “SOUND OF A NATION”, an original musical composition where every melody on every musical instrument was sourced from facial recognition data of every day Malaysians.
An idea that reinforces CIMB’s image as supporter of Malaysian diversity, and just as importantly, an idea that the nation can proudly own.
The most iconic Malaysian vehicle comes from humble beginnings. The PROTON Saga was Malaysia's first national vehicle and also the source of our inspiration in conjunction with PROTON's 40th anniversary.
Based on a true story, 'Sarjan Saga' is the story of Sarjan Haji Ismail bin Jaafar and how he was instrumental in naming our first ever national vehicle. We see the man through the eyes of his son and his recollections of a father who put his family before everything else. Through his sacrifices, we learn of gratitude, filial piety, and spiritual growth with PROTON Saga at the heart of it.
KFC has been loved for decades. But in a changing world, we needed to grab consumers’ attention again. This meant out with the old and in with the new award-winning KFC app.
We re-designed and re-platformed KFC’s own ordering experience across web, PWA, iOS native app & Android native app. Adobe Commerce is at the heart of the re-platform, helping to power experiences across the different touch points.