Elaine Wong

Elaine is a dynamic professional with 16 years of experience in the advertising industry. Beginning her career in Grey working on Digi, she worked across diverse segments, including migrant, enterprise, and youth. She then moved to handle P&G Malaysia and APAC, handling home & beauty care and festive projects. She was also responsible for IMC toolkit development and brand activation for Cadbury Malaysia and APAC. After a brief break in corporate events and wedding planning, Elaine joined Ogilvy and worked on brands like Pizza Hut, Huggies, Kotex, CIMB, TCCC and Tiger. Transitioning to digital marketing, she joined IDOTYOU, managing clients such as L'Oréal Luxe, Lotus’s, IPC, Dettol, Tealive, and FamilyMart. Elaine collaborated closely with media team to create and execute strategies that drive both creative and performance results. Her wide-ranging expertise spans creative, production, activation, social media and media planning, making her a key player in delivering integrated marketing solutions.