Voon Tai

Head of Commerce Strategy

Anything and everything where transactions happen - commerce, retail and shopper marketing

MY PROFILE /

Voon has 18 years’ experience in shopper marketing, commerce and experiential strategy, 16 of which were spent in markets across Asia. Originally from Malaysia, Voon is based in Jakarta.

She is passionate about commerce and understanding the shopper, both psychology and neuroscience. Voon has spent much of her career focus on emerging and developed markets, helping brands drive conversions from FMCG, consumer technology, F&B to pharma.

Voon plays a key role in driving the centre-of-excellence for the trinity of commerce, shopper marketing and experiential in the region. A highly driven individual with a curious mind, she is fearless in her pursuit of excellence.

Outside work, Voon spends her spare time on tennis and golf, sampling travel destinations. An easy way to get to her side is through wine or coffee.